The most powerful ads of 2017 so far

Staying motivated and keeping your morale up during times of change is hard enough, but in the last two weeks alone, I’ve noticed my clients, workshop attendees, and people I cross paths with are not exactly feeling hopeful about the future in the midst of the current political climate.

As an American living in the UK, I’ve found it very difficult to ignore everything that’s been happening back in the United States. I generally try to completely separate politics from my public posts. I always recommend my clients be selective about what they share on social media, but I myself have found it rather hard the past 10 days to “stay on message.” If you’re one of my long-time followers, you may have noticed my recent tweets and posts have drifted at times from being solely focused on career change and personal branding to suddenly mentioning climate change organizations, the Women’s March, and the news media, all topics I deeply care about.

At the start of each year, I’ve made it a bit of a tradition to share powerful ads I find especially relevant for the times with my followers. Most of the people I work with are going through some sort of major life or career transition, and I think brand relaunch campaigns can be a great point of reference and inspiration when you’re trying to relaunch your own personal brand.

Way back in January 2015, I shared ads that captured the idea of relaunching yourself with attitude during a time when I recall feeling optimistic for the world. This year, during a time when we’re all facing a lot of uncertainty, information overload, and fears about the future, I’ve decided to share three ads released in the last week that helped me pause, reflect, and remain hopeful. I hope they can help you do the same.

Air Canada- Who Inspires You Jan 30, 2017

Releasing this the day after Trump’s immigration ban couldn’t have been an accident.

TV2 Denmark- All that we share Jan 27, 2017

A good reminder that we often have something in common even with those who seem different.

Volvo- Live Fully Now Jan 25, 2017

In the face of goals not yet achieved, we shouldn’t forget to appreciate what we have right now.

Have you seen an ad this month that inspired you? I’d love for hear about your favorite ad of 2017 in the comments below.

Joseph Liu is a Career & Personal Branding Consultant and host of the Career Relaunch Podcast based in London with a passion for helping people gain the clarity, confidence, and courage to pursue truly meaningful careers. Having gone through three major career changes himself, he now shares insights from building & relaunching global consumer brands to empower professionals and business owners to build & relaunch their personal brands at His unique approach is informed by 10 years of blue-chip marketing experience in the US & UK managing brands including Glad, Liquid-Plumr, Gü Desserts, and Häagen-Dazs combined with 500+ hours of professional career consulting. Check out Joseph’s TEDx Talk on Reshaping the Story of Your Career.

Stay in touch with Joseph on Twitter, LinkedIn, Facebook, YouTube, & Google+, Periscope, and of course, Medium.

This post was originally published on my Blog.



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Joseph Liu

Joseph Liu


Joseph Liu- speaker, career change consultant, and host of the Career Relaunch® podcast focused on helping people do more meaningful work.